Importance of PGC in the SuperApp Ecosystem

Ecosystem Growth: PGC allows SuperApps to rapidly expand their service offerings without having to develop all services in-house. This leads to a diverse and comprehensive ecosystem that can meet a wide range of user needs.

Resource Efficiency: By leveraging partner resources and expertise, SuperApp platforms can focus on providing and improving the core infrastructure while partners focus on creating valuable content and services.

Innovation: PGC encourages innovation as various partners compete to provide the best services within the SuperApp ecosystem, leading to a constant influx of new ideas and improvements.

User Retention: A diverse ecosystem of partner-generated mini-programs increases the SuperApp's value proposition, encouraging users to spend more time within the app and reducing the need to switch between multiple standalone apps.

Business Model: PGC enables SuperApp platforms to generate revenue through various means, such as transaction fees, advertising, or premium placements within the mini-program marketplace.

Market Penetration: Partners can leverage the SuperApp's large user base to reach new customers, while the SuperApp can use partner services to penetrate new market segments or service areas.

By incorporating the PGC strategy, SuperApps create a win-win situation for the platform, partners, and users, fostering a dynamic and growing digital ecosystem. This approach is central to the success of major SuperApps like Alipay and WeChat, and is a key consideration for any organization looking to develop a SuperApp platform.